Agriculture · NAICS 453998

Nursery / Garden Center Valuation Multiples (2026)

Nursery and garden center valuations weigh real estate, B2B contractor revenue, and seasonal management. Owned real estate with strong B2B base reaches 0.9× revenue and 5× EBITDA.

SDE multiple
2.5×
2–3.2×
EBITDA multiple
3–5×
Revenue multiple
0.6×
0.4–0.9×

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Industry: Nursery / Garden Center · Agriculture

Premium drivers

  • Owned real estate / parking
  • B2B landscape contractor revenue
  • Strong online + in-store retail mix
  • Diversified plant + hardscape inventory

Discount drivers

  • Limited B2B revenue
  • Aging greenhouse / irrigation
  • Lease near expiration
  • Single-product focus

Who buys nursery / garden center?

Regional landscape supply company, garden center chain, or operator buyer

Typical timeline + revenue band

  • Days to close: 75180
  • Revenue band these multiples apply to: $500K$3.00M
  • NAICS: 453998 (Agriculture)

5 levers that lift your Nursery / Garden Center multiple by 30-50%

  1. 1
    Lock in recurring revenue
    Convert the top of your nursery / garden center revenue stack into multi-year contracts, retainers, or auto-renewing subscriptions. Buyers pay 25-40% more for revenue they don't have to re-win every quarter.
  2. 2
    De-risk customer concentration
    Aim for no single customer above 15% of revenue. If you have a > 25% client, get them on a multi-year master services agreement before going to market.
  3. 3
    Document the business out of the owner
    Regional landscape supply company, garden center chain, or operator buyer will discount aggressively for any function that lives in the owner's head — sales, key vendor relationships, pricing, hiring. Run the next 90 days like the owner is on a 6-week vacation.
  4. 4
    Clean up the financials
    Get a Quality of Earnings-ready trailing 12 months: GAAP-aligned, owner add-backs documented, no commingled personal expenses. This alone moves the multiple 0.5-1.0× upward in this category.
  5. 5
    Match the deal to the right buyer pool
    strategic acquirers and operator buyers compete on different terms. List with someone who has run a process for nursery / garden center acquisitions — generic SMB brokers will leave 20%+ on the table.
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FAQ — Nursery / Garden Center valuations

What's a typical nursery / garden center valuation multiple?

Typical nursery / garden center valuations land near 2.5× SDE, 4× EBITDA, or 0.6× revenue. Strong operators reach 3.2× SDE / 5× EBITDA / 0.9× revenue, while weaker operators stay closer to 2× SDE / 3× EBITDA / 0.4× revenue.

How long does it take to sell a nursery / garden center?

Most nursery / garden center deals close in 75–180 days from listing. Strong operators with clean financials and a documented buyer pool close on the lower end.

Who buys a nursery / garden center business?

Regional landscape supply company, garden center chain, or operator buyer

What pushes a nursery / garden center valuation to the high end?

Owned real estate / parking. B2B landscape contractor revenue. Strong online + in-store retail mix. Diversified plant + hardscape inventory.

What forces a discount when selling a nursery / garden center?

Limited B2B revenue. Aging greenhouse / irrigation. Lease near expiration. Single-product focus.