Professional Services · NAICS 541512

IT Services / MSP Valuation Multiples (2026)

Managed IT service providers are one of the hottest SMB asset classes. PE roll-ups will pay 5.0–6.5× EBITDA when MRR is 70%+ and contracts auto-renew, while project-heavy IT shops rarely clear 4× EBITDA.

SDE multiple
3.2×
2.5–4×
EBITDA multiple
4–6.5×
Revenue multiple
1.3×
1–1.7×

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Industry: IT Services / MSP · Professional Services

Premium drivers

  • Recurring MRR > 70% of revenue
  • Per-seat contracts with auto-renewal
  • Vertical specialization (healthcare, legal, financial)
  • Documented SOC 2 or HIPAA compliance

Discount drivers

  • Time-and-materials revenue mix
  • Client churn > 10% annually
  • Aging hardware-resale dependence
  • Single-engineer SPOFs (single points of failure)

Who buys it services / msp?

PE-backed MSP roll-up (Evergreen, Rubicon, etc.), regional MSP expanding territory, or a strategic individual operator

Typical timeline + revenue band

  • Days to close: 90180
  • Revenue band these multiples apply to: $1.00M$5.00M
  • NAICS: 541512 (Professional Services)

5 levers that lift your IT Services / MSP multiple by 30-50%

  1. 1
    Lock in recurring revenue
    Convert the top of your it services / msp revenue stack into multi-year contracts, retainers, or auto-renewing subscriptions. Buyers pay 25-40% more for revenue they don't have to re-win every quarter.
  2. 2
    De-risk customer concentration
    Aim for no single customer above 15% of revenue. If you have a > 25% client, get them on a multi-year master services agreement before going to market.
  3. 3
    Document the business out of the owner
    PE-backed MSP roll-up (Evergreen, Rubicon, etc.), regional MSP expanding territory, or a strategic individual operator will discount aggressively for any function that lives in the owner's head — sales, key vendor relationships, pricing, hiring. Run the next 90 days like the owner is on a 6-week vacation.
  4. 4
    Clean up the financials
    Get a Quality of Earnings-ready trailing 12 months: GAAP-aligned, owner add-backs documented, no commingled personal expenses. This alone moves the multiple 0.5-1.0× upward in this category.
  5. 5
    Match the deal to the right buyer pool
    PE-backed roll-ups, strategic acquirers, and ETA buyers compete on different terms. List with someone who has run a process for it services / msp acquisitions — generic SMB brokers will leave 20%+ on the table.
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FAQ — IT Services / MSP valuations

What's a typical it services / msp valuation multiple?

Typical it services / msp valuations land near 3.2× SDE, 5× EBITDA, or 1.3× revenue. Strong operators reach 4× SDE / 6.5× EBITDA / 1.7× revenue, while weaker operators stay closer to 2.5× SDE / 4× EBITDA / 1× revenue.

How long does it take to sell a it services / msp?

Most it services / msp deals close in 90–180 days from listing. Strong operators with clean financials and a documented buyer pool close on the lower end.

Who buys a it services / msp business?

PE-backed MSP roll-up (Evergreen, Rubicon, etc.), regional MSP expanding territory, or a strategic individual operator

What pushes a it services / msp valuation to the high end?

Recurring MRR > 70% of revenue. Per-seat contracts with auto-renewal. Vertical specialization (healthcare, legal, financial). Documented SOC 2 or HIPAA compliance.

What forces a discount when selling a it services / msp?

Time-and-materials revenue mix. Client churn > 10% annually. Aging hardware-resale dependence. Single-engineer SPOFs (single points of failure).