Media & Entertainment · NAICS 812990

Events / Wedding Planning Valuation Multiples (2026)

Events and wedding planning value vendor network and pipeline. Documented vendor relationships and owned venue partnerships push the multiple to 0.8× revenue and 3.2× EBITDA.

SDE multiple
1.5×
1.2–2×
EBITDA multiple
2.5×
2–3.2×
Revenue multiple
0.5×
0.3–0.8×

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Industry: Events / Wedding Planning · Media & Entertainment

Premium drivers

  • ↑Documented vendor network
  • ↑12+ month event pipeline
  • ↑Owned venue or long-term partnership
  • ↑Multi-segment revenue (corporate + wedding)

Discount drivers

  • ↓Personal-brand dependence
  • ↓Single-segment focus (wedding-only)
  • ↓Limited recurring revenue
  • ↓No long-term venue relationship

Who buys events / wedding planning?

Larger events / hospitality operator, or operator buyer

Typical timeline + revenue band

  • Days to close: 60–120
  • Revenue band these multiples apply to: $200K–$1.00M
  • NAICS: 812990 (Media & Entertainment)

5 levers that lift your Events / Wedding Planning multiple by 30-50%

  1. 1
    Lock in recurring revenue
    Convert the top of your events / wedding planning revenue stack into multi-year contracts, retainers, or auto-renewing subscriptions. Buyers pay 25-40% more for revenue they don't have to re-win every quarter.
  2. 2
    De-risk customer concentration
    Aim for no single customer above 15% of revenue. If you have a > 25% client, get them on a multi-year master services agreement before going to market.
  3. 3
    Document the business out of the owner
    Larger events / hospitality operator, or operator buyer will discount aggressively for any function that lives in the owner's head — sales, key vendor relationships, pricing, hiring. Run the next 90 days like the owner is on a 6-week vacation.
  4. 4
    Clean up the financials
    Get a Quality of Earnings-ready trailing 12 months: GAAP-aligned, owner add-backs documented, no commingled personal expenses. This alone moves the multiple 0.5-1.0× upward in this category.
  5. 5
    Match the deal to the right buyer pool
    strategic acquirers and operator buyers compete on different terms. List with someone who has run a process for events / wedding planning acquisitions — generic SMB brokers will leave 20%+ on the table.
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Personalized Events / Wedding Planning valuation, action plan, and ideal-buyer profile.

FAQ — Events / Wedding Planning valuations

What's a typical events / wedding planning valuation multiple?▾

Typical events / wedding planning valuations land near 1.5× SDE, 2.5× EBITDA, or 0.5× revenue. Strong operators reach 2× SDE / 3.2× EBITDA / 0.8× revenue, while weaker operators stay closer to 1.2× SDE / 2× EBITDA / 0.3× revenue.

How long does it take to sell a events / wedding planning?▾

Most events / wedding planning deals close in 60–120 days from listing. Strong operators with clean financials and a documented buyer pool close on the lower end.

Who buys a events / wedding planning business?▾

Larger events / hospitality operator, or operator buyer

What pushes a events / wedding planning valuation to the high end?▾

Documented vendor network. 12+ month event pipeline. Owned venue or long-term partnership. Multi-segment revenue (corporate + wedding).

What forces a discount when selling a events / wedding planning?▾

Personal-brand dependence. Single-segment focus (wedding-only). Limited recurring revenue. No long-term venue relationship.

Other Media & Entertainment categories

Digital Media / Content
3× SDE · 5× EBITDA
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