Real Estate · NAICS 531210

Real Estate Brokerage Valuation Multiples (2026)

Real estate brokerage value is heavily cycle-dependent. Strong agent retention and owned IDX / lead system push the multiple to 0.9× revenue and 4× EBITDA.

SDE multiple
1.8×
1.4–2.4×
EBITDA multiple
3×
2.4–4×
Revenue multiple
0.6×
0.4–0.9×

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Pick your industry and enter revenue + EBITDA / SDE. We'll triangulate three valuation methods and show what buyers typically pay for businesses like yours.

Industry: Real Estate Brokerage · Real Estate

Premium drivers

  • ↑Strong agent retention
  • ↑Documented productivity per agent
  • ↑Owned IDX / lead system
  • ↑Multi-year market share trend

Discount drivers

  • ↓Cyclical revenue volatility
  • ↓High agent turnover
  • ↓Owner-as-top-producer
  • ↓Limited tech stack

Who buys real estate brokerage?

Larger brokerage (Compass, eXp, Anywhere), PE-backed real-estate platform, or strategic operator

Typical timeline + revenue band

  • Days to close: 60–150
  • Revenue band these multiples apply to: $1.00M–$5.00M
  • NAICS: 531210 (Real Estate)

5 levers that lift your Real Estate Brokerage multiple by 30-50%

  1. 1
    Lock in recurring revenue
    Convert the top of your real estate brokerage revenue stack into multi-year contracts, retainers, or auto-renewing subscriptions. Buyers pay 25-40% more for revenue they don't have to re-win every quarter.
  2. 2
    De-risk customer concentration
    Aim for no single customer above 15% of revenue. If you have a > 25% client, get them on a multi-year master services agreement before going to market.
  3. 3
    Document the business out of the owner
    Larger brokerage (Compass, eXp, Anywhere), PE-backed real-estate platform, or strategic operator will discount aggressively for any function that lives in the owner's head — sales, key vendor relationships, pricing, hiring. Run the next 90 days like the owner is on a 6-week vacation.
  4. 4
    Clean up the financials
    Get a Quality of Earnings-ready trailing 12 months: GAAP-aligned, owner add-backs documented, no commingled personal expenses. This alone moves the multiple 0.5-1.0× upward in this category.
  5. 5
    Match the deal to the right buyer pool
    PE-backed roll-ups, strategic acquirers, and ETA buyers compete on different terms. List with someone who has run a process for real estate brokerage acquisitions — generic SMB brokers will leave 20%+ on the table.
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FAQ — Real Estate Brokerage valuations

What's a typical real estate brokerage valuation multiple?▾

Typical real estate brokerage valuations land near 1.8× SDE, 3× EBITDA, or 0.6× revenue. Strong operators reach 2.4× SDE / 4× EBITDA / 0.9× revenue, while weaker operators stay closer to 1.4× SDE / 2.4× EBITDA / 0.4× revenue.

How long does it take to sell a real estate brokerage?▾

Most real estate brokerage deals close in 60–150 days from listing. Strong operators with clean financials and a documented buyer pool close on the lower end.

Who buys a real estate brokerage business?▾

Larger brokerage (Compass, eXp, Anywhere), PE-backed real-estate platform, or strategic operator

What pushes a real estate brokerage valuation to the high end?▾

Strong agent retention. Documented productivity per agent. Owned IDX / lead system. Multi-year market share trend.

What forces a discount when selling a real estate brokerage?▾

Cyclical revenue volatility. High agent turnover. Owner-as-top-producer. Limited tech stack.

Other Real Estate categories

Property Management
2.5× SDE · 4× EBITDA
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